Job Description
Software Marketing Manager
Position Overview:
As a Software Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives to promote our software products in a competitive market. You will work closely with cross-functional teams to create compelling marketing campaigns, drive product awareness, generate leads, and contribute to the overall growth of the company.
Key Responsibilities:
Strategic Planning:
- Develop and implement comprehensive marketing strategies to achieve product objectives and revenue goals.
- Analyze market trends, customer insights, and competitor activities to identify opportunities and formulate effective marketing strategies.
Campaign Development:
- Develop and implement integrated marketing strategies that clearly convey the software products' value proposition.
- Along with the creative team, create interesting material for websites, blogs, videos, infographics, and social media.
Product Positioning and Messaging:
- Clearly define the target audiences' preferred product positioning and message.
- Create message that stands out by emphasising the software's main attributes, advantages, and special selling factors.
Lead Generation:
- Create and implement lead generating plans to grow the user base and draw in new clients.
- To generate quality leads, make use of a variety of digital marketing platforms, including social media, SEO, email marketing, and paid advertising.
Sales Enablement:
- Create sales collateral, presentations, and tools that empower the sales team to effectively showcase the software's value to potential clients.
- Provide training and support to the sales team on product knowledge and market positioning.
Market Research and Analysis:
- To determine consumer demands, market trends, and the competitive environment, do market research.
- Monitor and evaluate campaign success data, modifying tactics as necessary to get the best possible outcomes.
Partnership and Collaboration:
- Work together with developers, designers, and product managers to coordinate marketing initiatives with the creation and deployment of new products.
- To increase the software's reach, develop and maintain connections with stakeholders, influencers, and partners in the industry.
Event and Trade Show Participation:
- Plan and coordinate the company's presence at industry events, conferences, and trade shows to showcase the software and engage with potential clients.
Budget Management:
- Develop and manage the marketing budget for software products, allocating resources effectively across various marketing initiatives.
Qualifications
- A bachelor's degree in business, marketing, or an equivalent field; a master's degree is preferred.
- Identified software product marketing expertise, ideally in the technology industry.
- Strong product knowledge and the capacity to convert technical aspects into advantages for users.
- Proficiency with social media, email marketing, SEO, SEM, and other digital marketing tools and approaches.
- Excellent communication skills both in writing and speaking.
- Analytical thinking with the capacity to interpret information and provide useful insights.
- Creative thinker having the capacity to create original marketing plans.
- Strong organisational and project management abilities.
- A cooperative team member having the capacity to work well with cross-functional teams.
Job Location
Madurai / Tirunelveli / Thoothukudi / Nagarkovil / Trichy